As a UNESCO City of Literature, the Catalan capital is a living stage where words pulse on every corner—from the shadows of the post-war era to the most modern magical realism. Whatever you choose to read this Sant Jordi, Hola Barcelona takes you there!
Experience Sant Jordi 2026 like never before, from the new "literary superblocks" to the city's most iconic corners. Don’t let the crowds slow you down: choose the best route, discover exclusive plans, and enjoy the festival of books and roses with total freedom and zero transport worries. Hola Barcelona takes you there!
Barcelona is an open, cosmopolitan city full of nuances. This is evident in the streets, markets, restaurants... and also in the bookstores. Beyond the classic bookstores in Catalan and Spanish, the city hides small literary treasures where French, Italian, German, or Japanese take center stage. If you love to read and want to do so in other languages, Hola Barcelona takes you there!
Sant Jordi, or St. George, is the patron saint of Catalonia, and the Diada de Sant Jordi on April 23rd, is a festive occasion filled with tradition, culture, and romance which coincides with World Book Day. Do you want to know its history? Hola Barcelona takes you there!
Barcelona offers an ideal plan for all book lovers: discover the literary routes inspired by classic and contemporary novels. Are you ready to delve into this journey? Hola Barcelona takes you there!
The cultural richness that Barcelona offers has historically placed the city at the epicenter of culture lovers. We can find museums, art galleries, theaters and bookstores with history and particularities that make them most attractive to their visitors. Discover the paradise of reading, Hola Barcelona takes you there!
Spring marks the arrival of Sant Jordi’s Day, an excellent excuse to discover (or rediscover) different literary and poetic settings in Barcelona. Walk through our city and move around with public transport feeling like a character from a novel!
